Templates & Resources

The working documents behind S4G Connector skills. Each opens with its skill; paid ones come with membership.

  • Free

    Company brief

    One short, sourced brief on what you sell, to whom and where the business stands, for every other skill to read first.

  • Paid

    One-page strategy

    Name the one challenge that matters, choose where you play and how you win, and fit it on one page.

  • Free

    Forecast check

    Before you commit to a forecast, check it against how similar projects turned out and get a number you can defend.

  • Free

    Campaign brief

    Get a one-page campaign brief that says why, for whom, the one message and how success is judged, so everyone aligns.

  • Paid

    Quarterly goals

    Turn your strategy into three to five clear goals for the quarter, with owners, guard measures and non-goals.

  • Paid

    Channel plan

    Find the few channels that fit how your customers buy, test them cheaply, and know which to scale, pair or stop.

  • Paid

    Competitor map

    Put your rivals in one view: what each offers and claims, where you differ, and the forces that shape your market.

  • Paid

    Homepage test

    Check whether a stranger gets your homepage in seconds: who it is for, what it does, why it is better.

  • Paid

    Research list

    Collect the same facts across many companies without errors: a source and a confidence for every cell.

  • Free

    Interview scorecard

    Ask every candidate the same job-related questions, score each answer on a written scale, then compare fairly.

  • Paid

    Role scorecard

    Before you post a job, write what the hire must achieve, the true must-haves and a scorecard to judge everyone by.

  • Paid

    Candidate check

    Compare a CV or profile with the role's scorecard, item by item, with quoted evidence and the questions to probe.